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Programme video Note: Please make sure you have Windows Media Player installed on your computer to view the videos.Go to the download page. |
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Description |
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With increasing competition, limited resources, pressure for sustainable growth, and so much more, CEOs need access to accurate information, especially from their CFOs. The requirements of a CFO have and will continue to evolve. Increasingly, CFOs are playing a more proactive and important role in strategy development and implementation. To be readily equipped for these demands, CFOs must have an array of management and communication skills, as well as experience in strategic decision-making. |
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Objective |
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The programme aims at:
- helping participants with their company's strategy development and communication
- developing necessary competency and capabilities to be a real strategic partner to the CEO
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Participants |
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The programme is exclusively tailor-made for CFOs, Finance Directors, and senior-level Finance Managers with at least 8 years management experience, who are taking the role of strategic partner to the CEO or other top decision-makers in the corporations. It will also provide value to board members who are intended to enhance their finance knowledge so as to make better decisions. |
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Benefits |
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Participants in the programme will:
- broaden business vision and develop strategic thinking capability
- enhance financial analysis and planning skills
- become a real value-creator for the company by implementing value-based management
- help the company earn credibility, especially among investors and shareholders
- better leverage resources to maximise financial performance
- be able to design a proper performance measurement system for strategic implementation
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Coverage |
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The programme includes five modules:
Module 1: Assessing Business Environment and Formulating Strategy Jul 15-18, 2010
All in a sudden, China’s rapid economic growth is losing its momentum due to the external economic crisis. How should Chinese enterprises, which have been for a long time dependent heavily on external markets, meet the challenge as the external markets are in depression while the domestic demand is not yet sufficiently boosted? How can a CFO help his/her CEO make effective strategic decisions by interpreting economic indicators, identifying economic signals and forecasting future economic trends properly? To do this, CFOs are required to go beyond the traditional financial accounting mindset and get more visionary and insightful, reviewing the operation of the enterprise from a brand-new perspective. This module covers the following issues:
- Interpretation of macro-economic trends and government policy
- Strategy formulation and implementation
Module 2: Leading Corporate Growth through Value Creation Aug 19-22, 2010
As the Fannie Mae and Freddie Mac crisis developed into a global economic crisis almost in an instant, Chinese economy, which has long been an integral part of the global economy, can never keep out of it. This abrupt change in the economic climate brought unprecedented challenges to CFOs. To be defensive or aggressive? That’s the question. Should they seek to build sound financial defense systems that could help their companies survive the financial tsunami? Or should they actively make wise investment decisions to bottom fish and thus enable their companies to achieve growth against the market trend? In face of the severe turbulence on both domestic and external markets, how should they consider the financing strategies of their companies? When the derivatives used to serve as hedging instruments became the source of the financial crisis, how should CFOs get a new understanding of them and find new ways to use them? This module covers the following issues:
- Mergers and acquisitions and its financing
- Leverage buyouts and structured financing
- Dividend and share repurchase
- Stock options
- Risk management (especially currency risk measurement and management)
- Evaluation
Module 3: Enhancing Professional Skills in Analysis and Communications Sep 15-18, 2010
Sun Zi said: “Knowing the other and knowing oneself, in one hundred battles no danger”. To be an effective CFO, on one hand, it is essential to identify within the firm the major accounting fields where the ambiguity means both danger and opportunity; on the other hand, it is important to master powerful tools in order to decipher the competitors’ financial situation. After a series of financial scandals in China and around the world in the past several years, strengthening the financial information disclosure and corporate governance mechanism is becoming a major battlefield of capital market watchdogs. In this context, CFOs should be aware of the consequences of these new regulations of their firms. This module covers the following issues:
- Accounting rules evolution
- Grey areas in accounting
- Insights into financial statement analysis
- Corporate governance
- Financial information disclosure and investor relationship
Module 4: Implementing Strategic Cost Control and Performance Measurement Oct 15-18, 2010
CFOs should fully utilise and integrate management tools such as balanced scorecard, budgeting and action-based costing. This module introduces and discusses the tools from a strategic angle, hence promoting CFOs’ cost control and performance measurement capabilities. The following aspects shall be discussed in this module:
- Cost structure, profitability of the firm, and risk management
- Cost allocation and strategic cost management
- Relevant cost analysis
- Budgeting, standard costing and variance analysis
- Optimal transfer pricing
- Performance evaluation, performance metrics, and management compensation
Module 5: Enhancing CFOs' Leadership
Nowadays, CEOs want CFOs to lead and perform highly visible roles that draw on a broad skill set. Being able to step beyond the traditional job parameters and lead is essential for an excellent CFO. We offer various leadership programmes. Participants of CFO programme can make a choice among them according to their own specific need and time and venue convenience. As a reference, we include the programmes that are available in 2010.
In addition to the above five core modules, several evening talks on some critical issues in the finance area will be arranged to enrich the programme content and increase the practical aspect of the programme. Speeches will be given by experienced practitioners and the topics include: legal issues, EVA, Mergers & Acquisitions, MIS and Tax in practice. Finalised topics will be announced during the programme. |
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Faculty |
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Professor Zhao Xinge - Programme Director
Professor Bala Ramasamy
Professor Wang Jianmao
Professor Matthew Krepps
Professor Chang Chun
Professor Xu Dingbo
Professor Ding Yuan
Professor Kim Cameron
Professor Schon Beechler
Professor Howard Ward
Profeeor Gayle Avery
Professor Shalom Saada Saar
Professor Jean Lee |
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Venue |
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- Shanghai (CEIBS Campus, 699 Hongfeng Road, Pudong, Shanghai)
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Admissions |
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- Fill out and submit the application form
- CEIBS interview (incumbent CFOs and Finance Directors may be exempted from interview)
- Eligible candidates will receive admission notices
If a confirmed booking is cancelled within 15 working days of the start of the programme, or if the applicant fails to attend the programme, a cancellation fee equaling to 20 percent of the total programme fee will be charged. If an applicant is unable to attend the programme, the applicant may transfer to another CEIBS Executive Education Programme within the same calendar year. When a request to substitute participant(s) for the same programme is made less than 15 working days prior to the start of the programme, the seat(s) will not be guaranteed.
Contact Information
Shanghai:
Ms. Tina Xu, Programme Manager
Tel: (86 21) 2890 5300 / 139 0173 8667
Fax: (86 21) 2890 5183
Email: xtina@ceibs.edu
Beijing:
Ms. Diana Wang, Programme Manager
Tel: (86 10) 8296 6681 / 138 1113 2016
Fax: (86 10) 8296 6789
Email: wdanna@ceibs.edu
Shenzhen:
Mr. Rockgan Chen
Tel: (86 755) 3337 8156 / 136 0041 6993
Fax: (86 755) 3337 8113
Email: crockgan@ceibs.edu |
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* CEIBS reserves the right to amend information on this programme including price, date, location, faculty, daily schedule and other details. |
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